Dri-Eaz Press Release
Dri-Eaz Launches Redesigned Website
New features, new look add up to big benefits
BURLINGTON, Washington June 1, 2002 Dri-Eaz Products, Inc. proudly announces the June 1, 2002 launch of its newly redesigned website at www.dri-eaz.com. The new website design not only has a great new look, but offers easier navigation, quicker access to product information, online warranty registration, expanded parts lists and many other great new features. The company will encourage customers to visit the website with a built-in, online incentive program.
"We built our initial website several years ago to meet customer demand with the explosion of the Internet," said John Ormsby, Marketing Manager for Dri-Eaz. "With more information about how our customers use the Web we've created a world-class site that's also user-friendly."
Exciting new online features
The new website design showcases several exciting new features including a product decision tree and the Dri-Eaz Truck. If a customer needs help deciding on the right piece of equipment, the decision tree leads customers through a series of questions before making a product suggestion.
The Dri-Eaz Truck allows customers to create an online wish list of Dri-Eaz products. The wish list can be printed out as a faxable form and sent to a Dri-Eaz distributor as an order.
"We've tried to think of everything that could save time for our customers, our distributors and our employees," said Ormsby.
Customer incentives planned
Dri-Eaz will promote the newly redesigned website with an incentive program for customers. The company plans on rewarding customers who visit the site and take advantage of its key features. Customers will be able to find details of the promotion on the home page of www.dri-eaz.com this summer. Until then, the company is keeping the particulars of the incentive program under wraps.
"We're really excited about the direction that our new website allows us to go. We're going to communicate that excitement by letting the restoration world know what's available at the new www.dri-eaz.com," said Ormsby.
About Dri-Eaz
Dri-Eaz Products, Inc. provides solutions for the drying and restoration of water-damaged buildings. The company manufactures dehumidifiers, airmovers, structural drying systems, moisture detection instruments and antimicrobials. Dri-Eaz also founded the Center for Advanced Restorative Drying, a facility dedicated to advanced research and professional training in the water damage restoration field. For more information, call Dri-Eaz at 1-800-932-3030 or visit www.dri-eaz.com.
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